Two big subjects in one dynamic webcast. With the demise of Yellow Pages and newspaper advertising, product/service categories previously unavailable to broadcasters are now wide-open. In this information-packed session, Paul Weyland shows you how to prospect new local direct business in ways you haven’t thought about before. During Q&A, be prepared to bring up product/service categories you are considering calling on and Paul will help you come up with ideas to pitch these new clients.  Then, Paul uncovers a dark and scary secret (Automatic Thoughts) that may be hampering your ability to reach your full potential, both as a sales person and as a human being.

Presented by: Paul Weyland, LBS Broadcast Expert