Leon Spencer, LBS Digital Ad Expert, shares the details of a real estate case study executed with a simple website to generate leads. In this session, Leon addresses the following questions:

  • What are the basic details of this real estate case study?
  • How did you connect with the decision maker?
  • What was the client’s marketing budget?
  • What is the client’s marketing goal?
  • What was the client’s key measure for success?
  • What were the key elements of this campaign?
  • How did you calculate the ROI for this client?
  • Did the client have any key objections?
  • How were the elements of the campaign executed?
  • How did you price this campaign?
  • What were the results of the campaign?
  • What was the key lesson learned in this process?
  • What were the most successful elements of this campaign?