Search results for "sport" | Local Broadcast Sales

The end of the butter shortage — and why Americans are buying more live chickens

Carton of eggs. | Zoë Petersen, Deseret News If you’ve been to the grocery store lately, you...

The Broadcast Seller’s 10 Commandments for Modern Leadership and Success – Part 6 – Q&A

Gary Moore Q&A, LBS Webinars - 2022

LBS President, Gary Moore, takes LIVE broadcaster questions! In this session:

What if I have a negative reputation already? How can I fix that?
Do you consider sharing the pros about advertising on radio as a part of the only 5% of a presentation that we should give to discussing our station and audience?
Local broadcast is one of the few industries where you cannot buy something, such as a spot in a sports program, the day of air. Everything should be booked well in advance. With flexibility being important in business these days, how can salespeople and broadcast stations be more flexible to a client’s needs?

Making Your Mark in a Recovering Economy – Part 7 – Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, Financial Sales Ideas, LBS Webinars - 2020, Paul Weyland Q&A, Radio Webinars, Services Sales Ideas, Television Webinars

Paul Weyland takes LIVE broadcaster questions! In this session:

What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
How do we respond to this blow off line - 'we are only buying the top 2 news stations'?
I have a client who has been a loyal radio/tv advertiser. He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio. How would you address that?
Hello, I'm currently training for sales and I come across a lot of clients who thinks radio doesn't help their business as much as social media. What are some tips I can use or say to convince them radio works?
I've got a mortgage loan lender on and he's not getting any response. How should I position him for success? Is it my message that isn't working?
We are in a small market and don't get Nielsen numbers very often. A lot of our airtime is dedicated to live sports. How can I get clients to spend the money on music programming when they aren't on sports?
How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
How can I get the owner of a towing company to call me back?

COVID-19: Be the Best in Your Market – Part 5

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What do I tell business owners deciding between making payroll and advertising?
How do I help a client work around appearing insensitive if they advertise?
What is the single, most important question to ask a client today?
If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
How would you sell sports talk radio right now with no idea on when sports might be back?

ASK LBS: Positioning Statement for Auto Dealerships

Ask LBS

Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well...

ASK LBS: TV Campaigns

Ask LBS

There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations....

20 Alternative Holiday Season Prospects

LBS Sales Ideas

Want to go after holiday prospects most other local media reps will overlook? Want to get your clients better results by making their unique message stand out from the crowd? Want to help solve consumer problems few holiday...