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Advertising Is A Bar Where Nobody Knows Your Name – Part 8 – Q&A

Blaine and Honey Parker Q&A, LBS Webinars - 2021

LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters! In this session:

We are constantly told by our higher ups to never open an ad with the name of the business (such as, "XYZ Company has the largest selection around, etc."). Do you have thoughts about that?
How long should a spot run before it is updated?
Many new car dealers are focused on the end of the sales cycle by reaching people through digital at the point that they are actively looking for a car and are relying on the manufacturer to provide branding. How would you encourage the local dealer to focus more towards the beginning of the sales cycle?
If clients have created a business name that does not describe what they do very well, does that make the slogan more crucial in their advertising?

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A

Digital Webinars, Gary Moore Q&A, LBS Webinars - 2021, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What's the best way to show you care about your clients while still being solution-focused?
What’s your best advice for people new to broadcast sales?
How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.

LBS Webinars

Ask LBS, LBS Webinars

Through your station's LBS membership, your state broadcasters association or state sponsor is making LBS webinars available to you for FREE! This page is updated often...