shoe | Local Broadcast Sales

Wrangler Expands Into Footwear with Genesco Partnership

Article Summary Wrangler has signed a multiyear licensing agreement with Genesco Inc. to launch a full line of men’s, women’s, and children’s footwear under the Wrangler...

American Eagle Leverages Snapchat for Gen Z Back-to-School Buzz

Apparel, Retail

Article Summary American Eagle is doubling down on its Gen Z outreach by featuring stores on Snapchat as part of its back-to-school campaign. The retailer is using...

What We Can Learn From Ad Agencies About Selling and Retaining Long-Term Local Direct Business – Part 7 – Q&A

LBS Webinars - 2022, Paul Weyland Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

I struggle with creative. How do I get better in this area?
Do you have any ideas for a shoe store? I’m in a small market and know that I can get more people through their doors if I can get their attention!
Other than Toastmasters, what other platforms/trainings would you recommend for presentation skills? Our local Toastmasters meets at a time I am never able to make.
I need a new idea for an eye doctor. All they do is promote the predictable discounts on lenses and frames.