Mastering Long-Term Local Sales Strategies – Part 7 – Q&A

Mastering Long-Term Local Sales Strategies – Part 7 – Q&A

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Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

  • Can you share some ideas for toy stores? I know they need to be on our station, but need an idea to get their attention.
  • Is 5% of gross income a good annual budget for a client?
  • What is the gross margin for a home painting company and what is a great message for them to include in their spot?
  • What should I say to a client who doesn’t want to sign a long-term contract because they want to stay flexible in case they want to try something else next month?

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