used car | Local Broadcast Sales

US Healthcare Data Breaches Expose Over 400 Million Records

Article Summary The U.S. healthcare sector has experienced a surge in data breaches, with over 400 million patient records exposed in the past two years. Cybersecurity...

Banks Maintain High Credit Card Rates Despite CFPB Rule Reversal

Financial

Article Summary Banks have kept credit card interest rates at record highs, even after successfully challenging a Consumer Financial Protection Bureau (CFPB) rule that was expected to lower costs for consumers. The rule, which aimed to cap late...

Carvana is testing new-vehicle sales in Arizona. Here are 3 things to know.

Automotive

Carvana’s vending machine tower in Novi, Mich., outside of Detroit. One of the top solely used-vehicle retailers in the […] – Click here to read the full...

What Is the DSM and How Do Healthcare Professionals Use It?

Health Care

DSM overview Key features How it’s used Limitations Takeaway The Diagnostic and Statistical Manual of Mental Disorders (DSM) is […] – Click here to read the full...

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 16 Q&A

John Tkac Q&A, LBS Webinars - 2023

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:

We used to work with a local dealer to provide a car of the week that the morning guy would pick up on Friday and keep over the weekend. He would then bring it back on Monday and do a live spot talking about the car and how much he loved it. Do you like that? And do you have any more ideas like it?
It’s possible that a dealer might lie about the results they get from advertising with us. Is it a good idea to track results by driving people to our station’s website and then to the client? I am thinking that might also help the AE follow up with the client about those leads that came in through our station.

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 15 Q&A

John Tkac Q&A, LBS Webinars - 2023

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:

I’ve been working on trying to get a big Mazda dealership but have had little luck. They currently do a little radio and digital from the corporate side and I know they have gotten the inventory back and their service is second to none! Any thoughts on Mazda and how to approach this dealership?
We have a great creative team and a local dealer gives us only a token buy in order to use our spot on all the other bigger stations---our creative is being used to increase our competitors share! What can we do?

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 10 Q&A

John Tkac Q&A, LBS Webinars - 2023

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:

The top independent dealer in my market sells more used cars than the top franchise dealer. Is that normal and can I use that information to make the franchised dealer spend more on my station?
Is the Cost Per Vehicle Retail amount just advertising expense alone or does it include other expenses like overhead costs? What exactly goes into this number?

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 6

Digital Webinars, LBS Webinars - 2023, Radio Webinars, Television Webinars

LBS Auto Expert, John Tkac, discusses: How to speak so your LOCAL dealers will listen How manufacturers are pressuring your LOCAL dealers LOCAL opportunities in new vs. used...

Broadcasters, Win Back LOCAL Car and Truck Dealers (in a BIG way)! – Part 5

Digital Webinars, LBS Webinars - 2023, Radio Webinars, Television Webinars

LBS Auto Expert, John Tkac, discusses: How to speak so your LOCAL dealers will listen How manufacturers are pressuring your LOCAL dealers LOCAL opportunities in new vs. used...