Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 9 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • Our company is pushing us to sell digital. What is the best way to incorporate digital marketing into a long-term radio campaign?
  • Any ideas for the Textile industry? I am looking at potential big business in resort, hotel, and hospital linens, uniform rentals, and high end restaurant linen tablecloths.
  • What are the typical gross profit margins for: Furniture, Jewelry Stores, and Kitchen Remodelers?

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Make A Better Offer (Or Someone Else Will)! – Part 5 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you get a prospect involved with making a super offer without them thinking they are losing money on the offer?
  • How do you get a business to understand that not providing offers is really harming their business?
  • What would you create for a roofing company?
  • Do you have any recommendations for a great offer for a jewelry store for a Mother's Day promotion?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for jewelry stores?
  • Any ideas for family doctors?
  • Should I even bother with a local restaurant that can only hold 50% capacity during this time?  They say they aren’t having trouble filling their dining room to that 50%.

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