travel | Local Broadcast Sales

Airbnb Leverages Social-First Strategy for Experiences Relaunch

Article Summary Airbnb has introduced a social-first marketing campaign to promote its revamped Experiences platform, aiming to connect travelers with immersive activities beyond traditional lodging. The campaign features a 60-second animated ad,...

Expedia Introduces AI-Powered Trip Planning on Instagram

Travel

Article Summary Expedia has launched a new generative AI tool called Expedia Trip Matching, allowing users to share travel-related Instagram Reels directly with Expedia to receive personalized travel recommendations. The tool is currently in beta...

Winning the Direct Booking Game: Strategies for Hotel Profitability

Travel

Article Summary Hotels looking to increase direct bookings must focus on optimizing their websites, offering exclusive perks, and improving search visibility. A well-designed website that loads quickly, displays real-time availability, and features...

Mercedes CLA EV’s Fast Charging Faces Infrastructure Challenges

Automotive, Electronics

Article Summary The 2025 Mercedes-Benz CLA EV boasts blazing-fast 320 kW charging speeds, but only on 800V fast chargers—a limitation that severely restricts charging options in the U.S. Unlike other EVs that can use 400V chargers at reduced...

Prepare And Reset Now For More Social Media Shifts – Part 9 – Q&A

LBS Webinars - 2024, Lori Lewis Q&A

LBS Social Media Expert, Lori Lewis, takes LIVE broadcaster questions! In this session:

Why should salespeople be students of what is happening with social media?
As you travel around the country and speak with stations and station groups, what disappoints you most when it comes to broadcasters and social media?
What would you recommend for a sales manager or salesperson whose GSM or company president says “Don’t bother with social media”?

Daily Habits of Successful Broadcast Sellers – Part 9 – Q&A

LBS Webinars - 2024, Stefan Rybak Q&A

Stefan Rybak takes LIVE broadcaster questions! In this session:

How do you decide when to move on from a prospect who seemed interested at one time?
What is a good strategy when going after B2B business and cold calling? Where do I start? How far should I travel? What kind of plazas or malls should I look into?
How do you work with businesses who refer you to their "agency" who won't return phone calls?