Small Market Sales: Selling to New-to-Radio Advertisers
Paul Weyland discusses how to sell effectively to customers who have never used radio advertising.
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Small Market Sales: Selling in a Tough Economy
Paul Weyland offers strategies for selling advertising in a tough economic climate.
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Small Market Sales: Success in Small Markets
Paul Weyland defines the key metric for success in small markets and explains how you can make your numbers.
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Small Market Sales: How to Get Appointments
Paul Weyland discusses how to get appointments by differentiating yourself right from the start.
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Small Market Sales: Value of Buying Local
Paul Weyland outlines the benefits of buying local, something all of your clients’ customers need to understand.
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Small Market Sales: Selling Value
Paul Weyland explains how to sell value instead trying to out-Wal-Mart Wal-Mart.
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Small Market Sales: Service
Paul Weyland talks about what service really means and how it can earn you customers for life.
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Making New Hires an Instant Success
In this live Panel Discussion moderated by Stephen Warley, Paul Weyland, Brad LaRock, and Jared Broussard field questions from LBS members on the keys to starting a...
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5 Keys to Selling Radio for New Hires
Paul Weyland shows you how to maximize your time and energy throughout the sales process, covering headlines, the deep sell, proposals, and overcoming objections. This...
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Sales 101: Account Service
Did you know that you could be getting credit towards becoming LBS Sales Certified for watching this video? Enroll in The BEST Program and get started today! Paul Weyland...
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