Paul Weyland | Local Broadcast Sales

ASK LBS: Marketing to Insurance Companies

There are several questions that you need to ask when you prepare to offer television advertising to an insurance company. 1. What type of insurance companies are you trying...

ASK LBS: Setting Up Sales Meetings

Ask LBS

It’s always frustrating when you call, email or write a potential client and don’t hear anything back. We’ve all been in that predicament many times. It is frustrating when you know that your station and website, along with the...

What’s the best way to pitch digital advertising without using jargon?

Ask LBS

I get this question a lot from broadcasters: “How do I educate my client about digital advertising?” Honestly, it’s not such much they we have to educate them, but rather we need to educate ourselves about our client’s unique needs. The...