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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 9 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 9 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • Our company is pushing us to sell digital. What is the best way to incorporate digital marketing into a long-term radio campaign?
  • Any ideas for the Textile industry? I am looking at potential big business in resort, hotel, and hospital linens, uniform rentals, and high end restaurant linen tablecloths.
  • What are the typical gross profit margins for: Furniture, Jewelry Stores, and Kitchen Remodelers?

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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven't gotten a response to an email in weeks. What is a short and compelling email subject line?
  • What headline can I use to approach a county health department in Florida?
  • I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • How can I get a hospital to switch their budget from billboards to radio?
  • I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
  • How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • What do you suggest for jewelry stores for Mother's Day when nobody is coming into the store?
  • What are your thoughts on rate changes and bonus spots at this time?
  • With hospitals cutting their staff, what are some strategies for keeping them on air?

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