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Social Media Is Shifting Again! Are You Keeping Up? – Part 8 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 8 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • What about content that you share daily or frequently? Like daily winners, sports scores, etc. How do you keep that in the algorithm? Will social media hide it because you are sharing the "same thing" too frequently?
  • If you had to pick just one, what social media platform would you say that we NEED to be on?
  • We now have someone who takes care of our social media, but in the past, if someone would post something negative on our Facebook page, it would never go away. So the station turned off comments. Was that a mistake?

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Finish Strong, Start Bold! – Part 9 – Q&A

Finish Strong, Start Bold! – Part 9 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

  • We have just purchased a new station (Classic Hits) in a small market (approx ranked #220). I'm open to any ideas regarding the approach to prospects in our infancy.
  • Do you have any advice for small town radio stations? I see a lot of smaller owned mom and pop businesses who just never have the budget or won't give me the time of day to sit down and do a customer needs analysis.
  • I work as an on-air talent, and sell sports on the side, mostly on the phone, but want to start selling more local advertising in person. What are the most important things I need to focus on learning?

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