sport | Local Broadcast Sales

Travel Disruptions Threaten Billions—Time for Strategic Broadcast Partnerships

The U.S. Travel Association reports that visa processing delays and global travel barriers have cost the American economy over $1 billion in 2023 alone. International travelers face long wait times—often exceeding 400 days—for U.S. visitor...

Experiential Luxury Drives New Advertising Opportunities

Travel

Affluent consumers are pivoting from high-end products to immersive travel experiences, reshaping the luxury market. The Economist highlights how post-pandemic priorities,...

Finish Strong, Start Bold! – Part 9 – Q&A

LBS Webinars - 2025, Paul Weyland Q&A

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

We have just purchased a new station (Classic Hits) in a small market (approx ranked #220). I'm open to any ideas regarding the approach to prospects in our infancy.
Do you have any advice for small town radio stations? I see a lot of smaller owned mom and pop businesses who just never have the budget or won't give me the time of day to sit down and do a customer needs analysis.
I work as an on-air talent, and sell sports on the side, mostly on the phone, but want to start selling more local advertising in person. What are the most important things I need to focus on learning?

Peacock Price Hike Creates Urgency for Streaming Deals

Electronics, Entertainment

Article Summary Peacock is increasing its subscription prices by $3 across both its Premium and Premium Plus tiers starting July 23 for new subscribers and August 22 for...

Chevy Blazer Gas Model Survives into 2026

Automotive

Article Summary Despite earlier reports of its discontinuation, Chevrolet has confirmed the gas-powered Blazer will remain in its lineup for the 2026 model year. The...

Licensing Deals Drive Fashion Expansion in 2025

Apparel

Article Summary Fashion licensing grew 8.1% in 2024, positioning itself as a standout segment within the $369.6 billion global licensing industry. In 2025, brands are using...

TikTok Fan Clubs Turn Livestreams Into Loyalty Games

Entertainment

Article Summary TikTok has launched an updated Fan Club feature to gamify livestream engagement and deepen creator-viewer relationships. Viewers join a creator’s Fan Club by...

What Makes a Car Truly American?

Automotive

Article Summary Autoblog explores the evolving definition of “American-made” vehicles, challenging traditional metrics like assembly location and parts origin. While some...

United Airlines and JetBlue Launch Loyalty Program Partnership

Travel

Article Summary United Airlines and JetBlue have introduced a new loyalty program collaboration called Blue Sky, allowing passengers to earn and redeem miles across both...

NFL Now Has More Female Team Owners Than Ever Before

Entertainment

Article Summary The NFL is experiencing a historic shift as more women take on ownership roles across multiple franchises. The Indianapolis Colts recently transitioned...