LBS Webinars – 2020 | Local Broadcast Sales

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?

Paul Weyland takes LIVE broadcaster questions! In this session:

I have a new local mom and pop distillery client. They sell their whiskey in local and chain stores. What approach can I use to drive listeners to buy their product as we approach the high volume holiday sales?
How important is it for a client to have a modern and exciting website?
I have a pressure washer company client whose minimum residential job is $800 with a profit of 70%. He wants a proposal that shows a clear ROI for him. I am a first year AE. Can you tell me how to do this and what other info I should provide?
When is the best time to reach out to ad agencies for financial institutions?
Our market has many local gift shops. One in particular is more outside of town and also has a new coffee shop in it. How can I sell this shop and deal with the excuse that our signal does not reach their location?

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for the oil field industry and associated companies?
How do you deal with several advertisers in the same industry running on your station and keep them happy?
Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
Do you have any sales ideas for HVAC and fireplace centers?

Paul Weyland takes LIVE broadcaster questions! In this session:

How do I consistently develop plans that are better than my clients’?
Please repeat the 3 things that we are to try for 24 hours.
Any ideas on selling to solar companies?
How can I diplomatically talk to advertisers about competing with Internet advertising?
Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for jewelry stores?
Any ideas for family doctors?
Should I even bother with a local restaurant that can only hold 50% capacity during this time? They say they aren’t having trouble filling their dining room to that 50%.

Local businesses, your audience, and your station need you at your very best. Come prepared to be...

Local businesses, your audience, and your station need you at your very best. Come prepared to be...

Local businesses, your audience, and your station need you at your very best. Come prepared to be...

Local businesses, your audience, and your station need you at your very best. Come prepared to be...

Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:

Can you talk briefly about click bait on click-through logos, how you get people to not just see the sponsorship logo but click to their website?
Is it best to show all options with both on-air & digital together? How about also showing an on-air only option for comparison?
What are some of the social channels we should be sure that we are a part of and that we should then consider offering to our clients?
Do you recommend itemizing invoices by breaking out the different products and costs for each or should that still be presented as one lump sum?