LBS Webinars – 2021 | Local Broadcast Sales

How To Write A Creative Spot in Minutes – Part 5 – Q&A

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

Can you give an example for a dentist using the subway system?
How might a formula like this work for things like bars/restaurants/beer/liquor where the pain point isn’t quite so dramatic as the examples shared.
What do you recommend if a client does NOT meet the three requirements? For example, they are just looking to increase awareness, wanting something more creative/humorous, recruitment, etc.
What is something you feel broadcasters need to focus on creatively that may not be focused on enough?
I have heard some say to never start a spot with a question. Clearly, you have been successful with it though. When is it ok to start with a question versus when you shouldn’t?

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

How can this method of creative work through the FCC restrictions that public TV has to stay within?
Can you give a quick two-minute review of each of the steps?
If we continually use this method, wouldn’t the ads on the station sound redundant and become easier to tune out?
Can we get suggestions for restaurants and suggestions for bars/nightclubs?

Regardless of the time of year, your clients are depending on you to deliver results. When a...

Regardless of the time of year, your clients are depending on you to deliver results. When a...

Regardless of the time of year, your clients are depending on you to deliver results. When a...

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
What are the advantages to being in a small market?
Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
Do you have any ideas for promoting a CBD company?

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

How can I get a hospital to switch their budget from billboards to radio?
I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

I am new and get nervous about what to say when I go into a business. Where should I start?
What should I say to business owners who are convinced that there won’t be enough inventory to sell this Christmas because of supply-chain issues?
In our small market, we are currently getting a lot of objections like, “It does not make sense to advertise because I don’t have enough employees for more business”. Any suggestions on how to respond to that? Or should we just walk away?
Do you have any ideas for a plumber who isn’t number one in the market, but wants to be?

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

Can you provide me with some ideas on how to approach businesses that people really only use on rare occasions? I’m specifically thinking of a house painting business. I’m also thinking of a roofing company.
What are some questions I can ask to start a conversation with a “special occasion” business to help show them that they should advertise all the time like you are suggesting?
Have you ever seen a politician who has an ongoing “public image” campaign when it is not campaign season?