Lori Lewis Q&A | Local Broadcast Sales

Why Engagement Is the Social Media Metric that Matters First! – Part 10 – Q&A

Lori Lewis, LBS Social Media Expert and President of Lori Lewis Media, answers LIVE broadcaster questions! In this session:

Along with acknowledgement, how else do you suggest handling negative comments?
I am new to my TV station and working to build engagement like you’ve mentioned. Have you found it effective to post more than just news stories? I see bigger stations do things such as fun reels/ get to know me’s of anchors and reporters, but wonder if it would work as well in a smaller market?
I heard that the algorithm also makes your post less visible if you include links to websites outside of Facebook or if you use click bait like asking to “share” or “comment”. Is that true?

Lori Lewis takes LIVE broadcaster questions! In this session:

What are some cons for small business owners who only use social media?
What steps should I take once a client starts a social media campaign with my station?
What are common attributes you have seen in successful social media sellers?
When you sell ads to clients on your station’s Facebook page, do you post them as native content or as sponsored ads? Is it true that Facebook controls commercial ads so they do not appear in the feed?
We’ve had great success with giveaways on Facebook, is there such thing as too many of these?
Is social media a first consideration in getting store traffic and making the phone ring?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do you come up with pricing on your rate card? Is it based on your number of Facebook followers?
How do you create a rate card if your station has never charged for social media?
Is SEO important to social media?
As a broadcaster, how can I respond to someone saying they spend $5 on Facebook and get 17,000 views without insulting their intelligence?
Where can I go to keep up with social media trends?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do social media campaigns compliment broadcast?
How many followers should you have before you start to monetize and how do you get more of them?
What’s the difference between a good and a bad social media campaign? What should I be looking for?
Can you give an example of a great social media campaign for a furniture store?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do you find the Facebook rules? Our station page gets shut down a lot and we don’t know why. Facebook doesn’t respond when we ask. Do you know how to get them to respond to us?
What are the one or two things I should do to start selling social media?
How would a personality go about growing their social brand? For example, our classic listeners are on Facebook, but not Instagram or Twitter.

Lori Lewis takes LIVE broadcaster questions! In this session:

How does a hashtag work, what do I need to know about them, and are they important in social media?
When I sell my station’s Facebook feed, what’s the best way to explain who will be seeing it? How should we determine what to charge for ads on our Facebook page?
Where can I find the rules and guidelines for brand content on Instagram?
How would you handle negative comments on your station’s Facebook page?

Lori Lewis takes LIVE broadcaster questions! In this session:

Can you explain what a KPI is?
What are some roadblocks that we need to be aware of when it comes to selling social media?
Our station has decided to skip social media and focus on other digital solutions instead. Do I still need to concern myself with social media?
I like discussing social media with my clients. What kinds of questions should I ask so our discussion remains on target?