Unfortunately for many in this tough economy, bankruptcy is a form of financial planning.
Here are a selection of commercials from bankruptcy lawyers both radio and TV can learn from:
1) Good use of an emotional hook.
The commercial begins by quickly connecting with the emotional state people facing bankruptcy might be feeling.
2) Addressing fears about bankruptcy.
Many people don’t even consider bankruptcy because of the taboos associated with it.
3) Good call to action.
Many bankruptcy attorney commercials simply tell them to call, but this commercial invites people to call for a free consultation, so they have nothing to lose by calling.
4) Focus on bankruptcy due to medical costs.
Great hook by focusing on high medical costs, since they are the cause of the majority of
personal bankruptcies in the U.S.
5) Causes of personal bankruptcy.
This commercial does a great job focusing on the various reasons why someone might be facing
bankruptcy, as well as focusing on a message of a “new beginning.”