Paul Weyland concludes his series on why prospects say ads don’t work. In this session, he discusses mismanaged expectations about a campaign’s results, why this is YOUR FAULT(!), and what you can do about it!.
Paul Weyland concludes his series on why prospects say ads don’t work. In this session, he discusses mismanaged expectations about a campaign’s results, why this is YOUR FAULT(!), and what you can do about it!.