About Local Broadcast Sales

How can we help you sell today? That question is what makes LocalBroadcastSales.com (LBS) different from all other broadcast selling services. The development of our training and marketing solutions starts with a question from one of our members about a sales challenge they’re facing or a sales opportunity they need to learn more about. Check out Ask LBS to see the types of questions our members are asking. Our content focuses on practicality with an emphasis on examples, case studies, step-by-step checklists, and research that helps close sales. Find out what other broadcast sales professionals are saying about LBS training. Radio and television broadcast sales is changing every day, and we know that you need answers now. If you don’t find a resource on the site that targets your specific sales need, ask us today at info@localbroadcastsales.com!


Mike Moore provides the magic behind the shoots and edits all the new videos at LBS. He interviews, audio checks, arranges and executes to bring you skill building programming so you’re ahead of the competition and prepared with state of the art selling techniques.



Sally Kohn provides LBS members with powerful training and counseling on the ins and outs of successful broadcast selling activities. From dissecting the sales process to audience targeting, Sally has tips for everyone on how to be ready to maximize the opportunities.



Eric Moore is the LBS Chief Financial Officer, you’ll find him on LBS marketing videos due to his specialty for finding data and stories that help you close sales; oh yeah, he also does the twice weekly emails you receive with sales ideas and skill sets. He’s a busy guy, dedicated to your success!



Gary Moore, LBS President, is responsible for overseeing the day-to-day, vision and future of our services. He’s a sought-after industry speaker, trainer and an 8-years running co-dean for a Broadcast Sales Academy. A passion for assisting media sales pros stems from his 25-year career as a media sales leader.



Ron Steiner is an awesome LBS sage and consultant with more than 40 years’ experience in staying ahead of a fast-changing industry. “No matter how fast and sophisticated technology changes and becomes, people are still the driving force in any successful media operation.”



Stephen Warley was the founder and the entrepreneur behind LBS. He is a regular consulter to LBS leadership. He is also a popular LBS trainer and is an expert in the digital and social media sales field.