Selling Against Newspapers: Readership Scores Competition, Selling Against Newspapers Ron Steiner teaches you how to use the Roper Starch readership scores to calculate the cost of newspaper ads and the cost per thousand for circulation. Related LBS Videos:Selling Against Newspapers: Computing CPM on ReadershipSelling Against Newspapers: How Readership Is MeasuredSelling Against Newspapers: Circulation V. ReadershipSelling Against Newspapers: How Newspapers SellSelling Against Newspapers: Strengths of NewspapersSelling Against Newspapers: Consulting Your ClientSelling Against Newspapers: BrandingSelling Against Newspapers: Key ArgumentsSelling Against Newspapers: Newspaper's Advertising OpportunitiesSelling Against Newspapers