Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
• How has fewer new vehicles impacted co-op?
• I understand the math on the CPRV but need more explanation on how it ties to advertising.
• Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?