LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- To the average dealer, how important is it to them to be perceived as a strong supporter in their local communities and how can a broadcaster help in these areas?
- Can you talk about how much dealers appreciate doing business with a broadcast seller who is trained, disciplined, understands sales, and is good at sales vs somebody who just comes in and says, “You don’t want to run some ads this week do you?”
- In addition to the value that a station already provides the dealership, do you think it’s important to give car dealers tickets to special events for their families or salespeople?
