Article Summary
Ram has unveiled ambitious plans to introduce 25 new products over the next two years, signaling a major push to expand its lineup and cater to evolving consumer demands. The announcements will include updates to existing models, new vehicle launches, and innovations in electric and hybrid technology. Ram aims to strengthen its position in the competitive automotive market by focusing on performance, sustainability, and cutting-edge features. This strategic move reflects the brand’s commitment to staying ahead in a rapidly changing industry.
Local Business Types for Broadcasters to Consider Contacting
- Auto Dealerships: These businesses can leverage advertising to promote Ram’s upcoming product launches and attract customers interested in the latest models.
- Automotive Repair Shops: Highlight their expertise in servicing Ram vehicles, emphasizing their readiness to handle new technologies introduced in the upcoming models.
- Charging Station Providers: With Ram’s focus on electric and hybrid vehicles, these businesses can advertise their infrastructure to support the growing demand for EV charging solutions.
Three Creative Campaign Ideas for Broadcasters to Consider
- Countdown to Launch: Develop campaigns that build anticipation for Ram’s new product announcements, creating excitement among potential buyers.
- Spotlight Sustainability: Create advertising that emphasizes Ram’s commitment to eco-friendly innovations, appealing to environmentally conscious consumers.
- Promote Local Expertise: Design campaigns that showcase local automotive repair shops and charging stations as trusted partners for Ram vehicle owners, enhancing community engagement.
This LBS Ad Intel summary is based on information from this article found on Car and Driver.
