Article Summary
A recent report highlights a generational shift in how homes are marketed, with younger sellers increasingly moving away from using Multiple Listing Services (MLSs). While 88% of all sellers still rely on MLSs, the share of younger millennials using them has dropped from 83% to 80%, and older millennials from 89% to 84%. Many younger sellers are uncertain about whether their agents use MLSs, reflecting a lack of awareness about the platform. Despite this trend, MLSs remain the top strategy for marketing homes, followed by yard signs and open houses. The article also notes that baby boomers dominate both the buying and selling markets, while millennial homebuyers have significantly declined.
Local Business Types for Broadcasters to Consider Contacting
- Real Estate Agencies: These businesses can promote their expertise in educating younger sellers about the benefits of MLSs and navigating generational shifts in the housing market.
- Digital Marketing Firms: Highlight their ability to create innovative online strategies for younger sellers who may prefer alternative marketing methods over traditional MLSs.
- Home Staging Companies: Advertise their role in enhancing property appeal, helping sellers attract buyers through both MLS listings and alternative platforms.
Three Creative Campaign Ideas for Broadcasters to Consider
- Educate Younger Sellers: Develop campaigns that showcase real estate agencies’ ability to guide younger sellers through the benefits of MLSs and other marketing strategies.
- Promote Digital Marketing Solutions: Create advertising that highlights digital marketing firms’ expertise in leveraging social media and online platforms to reach tech-savvy buyers.
- Spotlight Staging Success: Design campaigns that feature home staging companies’ transformative work, emphasizing how staged homes stand out on MLSs and alternative platforms alike.
This LBS Ad Intel summary is based on information from this article found on Real Estate News.
