Article Summary

Snapchat has finalized a broad set of licensing agreements with major music publishers, structured by the National Music Publishers’ Association (NMPA). The deal guarantees nearly $15 million in revenue over two years, ensuring participating publishers receive payments based on a pro-rata market share calculation.

Unlike Twitter/X, which remains embroiled in legal disputes over music licensing, Snapchat’s proactive approach eliminates the risk of lawsuits from publishers. The agreement covers Snapchat, Bitmoji, Zenly, and associated platforms, expanding music integration across Snap’s ecosystem.

Major publishers such as Sony Music Publishing, EMI Music Publishing, Kobalt Music Publishing, Universal Music Publishing Group, Warner Chappell Music, and BMG Rights Management have separate agreements, while NMPA member publishers opted into this collective deal.

Snapchat’s cooperative stance could pave the way for high-profile artist collaborations, with industry sources hinting at an upcoming major event featuring a well-known artist.

Full article here

Local Business Types for Broadcasters to Consider Contacting

  1. Music Schools & Instrument Retailers – With Snapchat integrating licensed music, local music schools and instrument retailers can leverage advertising to promote lessons, rentals, and sales.
  2. Event Venues & Concert Promoters – Snapchat’s music-friendly approach makes it an ideal platform for venues and promoters to advertise upcoming concerts and live events.
  3. Streaming Services & Subscription Platforms – Music streaming services can capitalize on Snapchat’s expanded licensing to promote exclusive playlists and artist collaborations.

Three Creative Campaign Ideas for Broadcasters to Consider

  1. Snapchat-Exclusive Music Showcases – Partner with local artists to create short-form music performances exclusively for Snapchat, driving engagement and brand visibility.
  2. Interactive Music Trivia & Giveaways – Develop a campaign where users engage with music-related trivia for a chance to win concert tickets or exclusive merchandise.
  3. Behind-the-Scenes Artist Features – Collaborate with musicians to produce behind-the-scenes content, offering fans an intimate look at the creative process while promoting local events.

Source Acknowledgment

This LBS Ad Intel summary is based on information from this article found on Digital Music News.