Article Summary:

Catalina Snacks has launched its first-ever national advertising campaign, The Bright Side of Better, marking a major milestone for the brand. The campaign highlights Catalina Crunch Cereal and Catalina Crunch Snack Mix, emphasizing their high-protein, low-sugar formulas. The initiative leverages streaming video, connected TV, and social media platforms like YouTube, Meta, and TikTok to broaden consumer awareness. With distribution now spanning over 28,000 retail locations, Catalina Snacks aims to redefine better-for-you snacking by blending nutrition with craveable flavors.

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Local Business Types for Broadcasters to Consider Contacting:

  • Independent Health Food Stores – These retailers can align with Catalina Snacks’ messaging by promoting high-protein, low-sugar snack alternatives.
  • Local Fitness Centers and Gyms – With growing demand for functional nutrition, gyms can advertise Catalina Crunch as a post-workout recovery snack.
  • Specialty Grocery Stores – These businesses can highlight Catalina Snacks as part of their premium health-conscious product offerings, attracting consumers seeking better-for-you options.

Three Creative Campaign Ideas for Broadcasters to Consider:

  • Radio Station Commercial Idea: “Snack Smarter, Live Better” – A campaign featuring nutrition experts discussing the benefits of high-protein, low-sugar snacks, sponsored by local health food stores.
  • TV Station Commercial Idea: “The Future of Snacking” – A visually engaging ad showcasing Catalina Crunch’s expansion, reinforcing its role in reshaping the grocery landscape.
  • Digital Advertising Campaign Idea: “Taste the Bright Side” – A social media-driven campaign inviting users to share their Catalina Crunch experiences, with giveaways and interactive polls.

Source Acknowledgment:

This LBS Ad Intel summary is based on information from PR Newswire.