Article Summary:
Big Lots is set to reopen 78 additional stores on June 5, marking the final phase of its nationwide reopening strategy. The discount retailer, which filed for Chapter 11 bankruptcy in late 2024, was acquired by Variety Wholesalers, allowing it to retain 219 locations under the Big Lots brand. The phased reopening strategy began in April, with waves of store openings across multiple states. The company has emphasized deep discounts, expanded home décor selections, and a renewed focus on bargain shopping, aiming to attract both returning and new customers.
Local Business Types for Broadcasters to Consider Contacting:
- Independent Discount Retailers – These businesses can highlight their own competitive pricing and unique product selections as alternatives to Big Lots.
- Furniture and Home Décor Stores – With Big Lots expanding its home furnishings selection, local furniture retailers can advertise exclusive designs and personalized service.
- Liquidation and Overstock Warehouses – As bargain shopping gains momentum, these businesses can promote their inventory of discounted goods to budget-conscious consumers.
Three Creative Campaign Ideas for Broadcasters to Consider:
- Radio Station Commercial Idea: “Big Savings Are Back” – A campaign featuring local discount retailers discussing how they compete with national chains like Big Lots.
- TV Station Commercial Idea: “Your Home, Your Style, Your Budget” – A visually engaging ad showcasing furniture and décor options from local businesses, emphasizing affordability and quality.
- Digital Advertising Campaign Idea: “Shop Smart, Save Big” – A social media-driven campaign inviting users to share their best bargain finds, with promotions from local liquidation and discount retailers.
Source Acknowledgment:
This LBS Ad Intel summary is based on information from Chain Store Age.
