Article Summary

Nintendo’s Switch 2 repair costs have increased significantly compared to the original console, with out-of-warranty fixes proving notably more expensive. The Switch 2 console repair now costs $179, a $40 increase over the Switch OLED repair price of $139.

Accessory repairs have also seen price hikes—fixing a Switch 2 dock costs $66, compared to $30 for the original Switch dock. The Switch 2 Pro Controller repair is $48, up from $30 for the previous model.

Interestingly, Joy-Con 2 controllers remain an exception, as Nintendo continues to offer free repairs for them. This may be a response to past issues with Joy-Con drift, ensuring customers don’t face additional costs for faulty sticks.

Full article here

Local Business Types for Broadcasters to Consider Contacting

  1. Independent Electronics Repair Shops – These businesses can leverage broadcast advertising to highlight affordable alternatives to Nintendo’s official repair services.
  2. Gaming Retail Stores – Local game shops can promote trade-in programs and refurbished consoles as cost-effective solutions for consumers facing high repair fees.
  3. Arcades & Gaming Lounges – As gamers look for ways to stay engaged while their consoles are out for repair, arcades and gaming lounges can offer temporary alternatives and community gaming experiences through broadcast media.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Repair or Replace?” – A compelling ad comparing the costs of repairing a Switch 2 versus purchasing a refurbished model, helping gamers make informed decisions.

TV Station Commercial Idea: “Game On, No Interruptions” – A visually engaging campaign showcasing local repair shops offering quick turnaround times for console fixes.

Digital Advertising Campaign Idea: “Switch 2 Repair Savings Challenge” – A social media-driven campaign encouraging users to share their best cost-saving strategies for console repairs, with incentives such as discounts on accessories or repair services.

Source Acknowledgment

This LBS Ad Intel summary is based on information from Engadget.