Job Seekers Say There’s a Training Gap — Not a Skills Gap

Article Summary

A recent survey reveals that 79% of job seekers believe the skills gap is less about a lack of ability and more about employers’ unwillingness to train.

87% of respondents advocate for skills-based hiring over degrees, urging companies to reconsider outdated job requirements.
90% of job seekers say they would stay longer at companies that invest in training.
69% of hiring decision-makers acknowledge the skills gap is wider than ever, despite 84% stating their company has the resources to close it.
Employers are exploring skills mapping and skills-based rewards to bridge hiring barriers and encourage leadership buy-in.

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Local Business Types for Broadcasters to Consider Contacting

Workforce Development Centers – These organizations can use broadcast advertising to promote training programs that help job seekers gain relevant skills.
Trade Schools & Vocational Training Centers – Local institutions offering hands-on training can leverage radio and TV ads to attract students seeking career-focused education.
Community Colleges – These institutions offer affordable, flexible training programs that align with workforce needs, making them strong candidates for broadcast partnerships.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Train for Success” – A compelling ad featuring testimonials from job seekers who secured employment through workforce training programs.

TV Station Commercial Idea: “Skills Over Degrees” – A visually engaging segment showcasing companies that prioritize skills-based hiring, emphasizing real success stories.

Digital Advertising Campaign Idea: “Upskill & Advance” – An interactive campaign featuring quizzes and expert insights on career growth, helping audiences identify training opportunities.