Restaurant Industry Workforce Hits Record High in May

Article Summary

The U.S. restaurant industry added 30,200 jobs in May, pushing total employment in the sector to a new record high. According to federal data, eating and drinking establishments now account for nearly 12.4 million jobs, reflecting steady growth despite economic uncertainties.

The National Restaurant Association reports that the industry has averaged 20,000 new jobs per month over the past year, with limited-service restaurants leading the recovery. Quick-service and fast-casual restaurants now employ 2.6 percent more workers than before the pandemic, while full-service restaurant employment remains 4.2 percent below pre-pandemic levels.

Despite the hiring surge, operators remain cautious about business conditions. Consumer sentiment remains low, particularly among lower-income households, as menu prices continue to rise. The industry is expected to add 490,000 seasonal jobs this summer, slightly more than last year’s 459,000 positions but still below pre-pandemic levels.

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Local Business Types for Broadcasters to Consider Contacting

Independent Restaurants – With hiring trends in focus, local eateries can highlight job openings and employee benefits through broadcast advertising.
Catering Services – As seasonal hiring increases, catering businesses can promote their staffing needs and event services to a broader audience.
Hospitality Training Programs – Schools and certification programs can position themselves as essential resources for restaurant workforce development.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Now Hiring: Your Next Career” – A campaign featuring restaurant job opportunities, sponsored by local eateries and hospitality training centers.
TV Station Commercial Idea: “Behind the Kitchen Doors” – A documentary-style feature showcasing restaurant employees and their career growth stories.
Digital Advertising Campaign Idea: “Join the Restaurant Boom” – A social media-driven campaign highlighting hiring trends, featuring testimonials from restaurant workers.