Affordable Used Cars Are Disappearing Fast

Article Summary

A new study from iSeeCars reveals a dramatic decline in affordable used vehicles, especially those priced under $20,000. In 2019, nearly half (49.3%) of all 3-year-old used cars fell within that price range. By 2025, that figure has plummeted to just 11.5%. The average price of a 3-year-old used car now stands at $32,635—a 40.9% increase from 2019.

Passenger cars saw the steepest price hikes, with entry-level sedans like the Honda Civic and Toyota Camry jumping over 43% in price. SUVs fared even worse, with only 8.1% of 3-year-old models now available under $20K. The pandemic’s disruption of new car production created a ripple effect, limiting supply and inflating prices for late-model used vehicles.

Consumers with strict budgets are increasingly forced to consider older, higher-mileage vehicles. The shortage of affordable options is reshaping buyer expectations and pushing demand toward older inventory. Reliable brands like Toyota, Honda, and Subaru remain in high demand, further tightening the market.

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Local Business Types for Broadcasters to Consider Contacting

• Independent Used Car Dealerships Specializing in Older Models – These businesses are becoming essential for budget-conscious buyers. Broadcast campaigns can highlight their inventory and financing options.

• Auto Repair Shops Offering Pre-Purchase Inspections – As buyers turn to older vehicles, these shops can position themselves as trusted partners for ensuring reliability and safety.

• Credit Unions and Community Banks – With rising prices, local lenders offering flexible auto loans can benefit from broadcast exposure focused on affordability and financial empowerment.

Three Creative Campaign Ideas for Broadcasters to Consider

• Radio Station Commercial Idea: “Drive Smart, Spend Less” – A series featuring local dealers and mechanics offering tips on finding reliable used cars under $20K, with listener call-ins and expert interviews.

• TV Station Commercial Idea: “The Hunt for Affordable Wheels” – A mini-documentary-style campaign following real families searching for budget-friendly vehicles, spotlighting local businesses that help them succeed.

• Digital Advertising Campaign Idea: “Used Car Survival Guide” – Create an interactive microsite with budgeting tools, inspection checklists, and dealership spotlights. Include user-generated reviews and social media challenges to share best finds.