Article Summary
TikTok has launched an updated Fan Club feature to gamify livestream engagement and deepen creator-viewer relationships. Viewers join a creator’s Fan Club by sending a virtual gift during a livestream, which automatically enrolls them and unlocks “missions” like watching streams, commenting, and gifting. Completing these tasks earns fan points, allowing users to level up and access exclusive perks such as creator chat rooms, member badges, and entrance spotlights.
The system builds on TikTok’s previous Creator Team model and introduces competitive elements like leaderboards to drive participation. To maintain fan status, members must earn points within seven days of a creator going live. TikTok reports that active Fan Club members send three times more gifts and spend four times longer watching livestreams than average followers.
This rollout supports TikTok’s broader push into livestream commerce, especially in Asian markets where livestream shopping is booming. The platform is also testing a “LIVE Journey” initiative to incentivize creators to stream more frequently. With over 130 million creators going live daily, TikTok aims to transform passive viewers into active community members through gamified loyalty.
Local Business Types for Broadcasters to Consider Contacting
• Gaming Cafés and Esports Lounges – These venues attract competitive, tech-savvy audiences who are likely to engage with gamified livestream features. Campaigns can highlight community events and creator collaborations.
• Mobile Accessory Retailers – Businesses offering phone stands, ring lights, and streaming gear can tap into the growing demand from aspiring creators and engaged viewers.
• Wireless Service Providers – With livestreaming driving mobile data usage, local carriers can benefit from campaigns that promote high-speed plans and creator-friendly bundles.
Three Creative Campaign Ideas for Broadcasters to Consider
• Radio Station Commercial Idea: “Level Up with Your Favorite Creator” – A series spotlighting local TikTok creators and how fans can join their Fan Clubs, earn perks, and support their growth.
• TV Station Commercial Idea: “Stream, Support, Shine” – A campaign showcasing the journey of a local creator building their Fan Club, with viewer testimonials and behind-the-scenes footage.
• Digital Advertising Campaign Idea: “Fan Club Frenzy” – Launch a challenge where users share screenshots of their Fan Club levels or perks. Include polls, giveaways, and retailer tie-ins for streaming accessories.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Digital Music News.
