Article Summary
Riley’s Furniture & Mattress in Monroe, Ohio has introduced 28 new SKUs from Meridian Furniture to appeal to younger, style-conscious consumers. The move marks a strategic shift for the 55-year-old, family-owned retailer, now led by Shannon Bannerman, daughter of founder Riley Griffiths. Bannerman’s visit to Meridian’s High Point showroom inspired the update, which includes smaller-scale, modern pieces ideal for apartments, condos, and townhouses.
Historically known for traditional, mid-priced furnishings, Riley’s is adapting to demographic changes in its fast-growing region—now a magnet for young professionals and families. The new Meridian lineup features upholstery, accent chairs, occasional tables, bedroom, and dining room furniture, with prices ranging from $300 to $4,000. The goal is to offer multi-functional, trend-forward designs without exceeding customer budgets.
The refresh has already made an impact: younger shoppers are responding with enthusiasm, while longtime customers appreciate the store’s updated, “hip” look. Meridian’s president, Michael Rosilio, emphasized that many independent retailers face similar challenges and praised Riley’s for proactively evolving its product mix.
Full article from Furniture World Magazine
Local Business Types for Broadcasters to Consider Contacting
• Interior Design Studios Serving Young Professionals – These firms can benefit from campaigns that highlight Riley’s modern offerings and customizable layouts for small spaces.
• Apartment Complexes and Property Managers – With Riley’s shift toward smaller-scale furnishings, partnerships with local housing providers can drive targeted promotions for new residents.
• Home Staging Services – Businesses that furnish homes for sale or rent can tap into Riley’s updated inventory to create stylish, space-efficient environments that appeal to younger buyers.
Three Creative Campaign Ideas for Broadcasters to Consider
• Radio Station Commercial Idea: “From Classic to Cool” – A series featuring Riley’s transformation, with interviews from Shannon Bannerman and local designers discussing how style is evolving in the region.
• TV Station Commercial Idea: “Small Space, Big Style” – A visual campaign showcasing Riley’s new Meridian pieces in real apartments and condos, emphasizing versatility and modern appeal.
• Digital Advertising Campaign Idea: “Rethink Your Room” – Invite users to submit photos of their living spaces and receive design tips using Riley’s new furniture. Include polls, giveaways, and showroom highlights.
Source Acknowledgment
This LBS Ad Intel summary is based on information from Furniture World Magazine.