Article Summary

At the upcoming Summer Las Vegas Market, Bedding Industries of America (BIA) will debut the Eastman House Lifetime Collection, a nine-mattress lineup designed to fill mid-tier price gaps with high-margin, fashion-forward offerings. The collection includes three models—Endurance, Medallion, and Atlas—each available in firm, medium, or plush comfort levels.

Key features include:

  • High-density 713 foam-encased springs and 14-gauge wire construction
  • Visco foams in 3.5-, 4-, and 5-pound densities
  • Organic latex, nano coils, and hand tufting
  • Designer-selected top-of-bed fabrics in cream, gray, white, and blue hues
  • 20-year warranty across all models

The Atlas model stands out with a deep navy finish accented by cream and white, while Endurance and Medallion feature lighter tones. Retail pricing ranges from $1,199 to $2,499, positioning the line as an affordable yet upgraded option for retailers seeking durable, stylish products.

Phil Carlitz, BIA’s COO, emphasized the brand’s commitment to helping retailers with high-margin, readily available products that blend durability and design innovation.

Explore the full article on Furniture World Magazine

Local Business Types for Broadcasters to Consider Contacting

• Mattress and Bedding Retailers – These stores can spotlight the Lifetime Collection’s durability and design appeal to attract mid-range shoppers.

• Interior Designers Specializing in Bedroom Spaces – Professionals who curate stylish, functional sleep environments can align with the collection’s aesthetic and comfort options.

• Home Furnishing Stores Targeting First-Time Buyers – Retailers serving young families or new homeowners can benefit from campaigns that highlight value and versatility.

Three Creative Campaign Ideas for Broadcasters to Consider

• Radio Station Commercial Idea: “Rest Assured” – A series featuring sleep experts and local retailers discussing how the Lifetime Collection blends comfort, style, and longevity.

• TV Station Commercial Idea: “Built to Last, Styled to Impress” – A visual showcase of the three mattress models in real bedroom settings, emphasizing their design-forward fabrics and comfort levels.

• Digital Advertising Campaign Idea: “Mattress Matchmaker” – Launch an interactive quiz that helps users find their ideal comfort level and style from the Lifetime Collection. Include showroom highlights and retailer promotions.

Source Acknowledgment

This LBS Ad Intel summary is based on information from Furniture World Magazine.