American Eagle Leverages Snapchat for Gen Z Back-to-School Buzz

Article Summary

American Eagle is doubling down on its Gen Z outreach by featuring stores on Snapchat as part of its back-to-school campaign. The retailer is using customizable technology from Kargo to deliver dynamic, personalized ads tailored to Snapchat’s core audience—13 to 24-year-olds. These ads showcase products with overlays that highlight pricing, discounts, and customer ratings, creating a full-screen shopping experience that’s both immersive and actionable.

Snapchat reaches 90% of Gen Z, making it a strategic platform for American Eagle’s “always-on” marketing funnel—from awareness to conversion. The campaign has already shown strong results: users exposed to Kargo-enhanced ads were 60% more likely to click “shop now”, and purchase intent rose 38% compared to standard ads. American Eagle plans to continue experimenting with creative elements to drive incremental revenue and deepen engagement.

Full article from Chain Store Age

Local Business Types for Broadcasters to Consider Contacting

Youth-Focused Clothing Boutiques – These retailers can use broadcast media to spotlight back-to-school collections and connect with Gen Z through relatable storytelling.
Local Shoe Stores with Trendy Brands – Footwear is a key part of back-to-school shopping. Broadcast campaigns can highlight style, comfort, and seasonal promotions.
Teen-Focused Hair Salons and Barbershops – These businesses can tap into the back-to-school momentum by advertising fresh looks and limited-time styling packages.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Snap Into Style” – Feature a local boutique offering Gen Z-approved outfits, with listener shout-outs and giveaways tied to favorite looks.
TV Station Commercial Idea: “Back-to-Cool” – Showcase a shoe store’s top picks for the school year, with visuals of students stepping into confidence and comfort.
Digital Advertising Campaign Idea: “Fresh Cuts, Fresh Starts” – Launch a campaign with teen-focused salons offering back-to-school styling packages, paired with interactive polls and spotlight features.