Parents Trim Back-to-School Budgets Amid Rising Costs

Article Summary

A recent RetailMeNot survey reveals that parents are feeling the pinch as they prepare for back-to-school shopping. The average planned spend is $506 for grade schoolers and $821 for college students, but many families are actively budgeting and cutting back. Key stressors include:

High prices (41% say this is their top concern)
Staying on budget (40%)
Finding the best deals (39%)

To save money, parents are prioritizing quality and durability, involving their children in shopping decisions, and starting earlier—37% began in July. Popular categories include school supplies, clothing, backpacks, and hygiene products. The survey also shows a shift toward discount stores and early deal-hunting, with many families reusing items from previous years or opting for similar but lower-cost alternatives.

Full article from Chain Store Age

Local Business Types for Broadcasters to Consider Contacting

Discount Retailers and Dollar Stores – These businesses are top destinations for budget-conscious families and can use broadcast media to promote back-to-school savings.
Second-Hand Clothing Stores – With more parents reusing and repurposing, thrift shops can spotlight affordability and sustainability through radio and TV campaigns.
Local Pharmacies and Hygiene Retailers – As health products rank high on shopping lists, these stores can advertise bundles and seasonal promotions tied to school readiness.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Smart Starts Here” – Feature a discount store offering weekly back-to-school deals, with listener shout-outs and budget tips.
TV Station Commercial Idea: “Style That Saves” – Showcase a second-hand clothing store helping families stretch their dollars, with visuals of trendy finds and happy shoppers.
Digital Advertising Campaign Idea: “Ready, Set, Healthy” – Launch a campaign with local pharmacies promoting hygiene kits and wellness tips for students, paired with interactive checklists and limited-time offers.