Article Summary

Roblox has launched a new licensing platform to simplify collaboration between intellectual property (IP) owners and platform creators. The rollout includes the Roblox License Manager and Licenses catalog, allowing IP holders to register, customize, and offer licenses directly to creators—cutting negotiation timelines from months to days. Founding partners include Netflix, Lionsgate, Sega, and Kodansha, with IPs like Stranger Things, Twilight, Saw, and Blue Lock now available for licensed use. The platform democratizes access to branded content, enabling small creator teams to build immersive experiences around popular franchises. Roblox reported $923 million in creator earnings in 2024 and is on track to surpass $1 billion in 2025, reinforcing its goal to capture 10% of global gaming content revenue.

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Local Business Types for Broadcasters to Consider Contacting

  • Local Game Stores and Hobby Shops – These retailers can promote Roblox-compatible accessories, gift cards, and branded merchandise tied to popular IPs now featured on the platform.
  • Youth-Focused Learning Centers – Coding camps, STEM clubs, and digital art programs can use broadcast ads to highlight Roblox-based curriculum and creator tools, tapping into the platform’s educational potential.
  • Toy and Collectible Retailers – Stores specializing in licensed merchandise can leverage the new IP catalog to promote themed products and exclusive tie-ins through broadcast campaigns.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Build Your World, Brand Included” – A fast-paced ad featuring local game stores and learning centers encouraging kids and teens to create Roblox experiences using licensed IPs now available.
  • TV Station Commercial Idea: “From Fan to Franchise” – A visual campaign spotlighting how local creators and students can turn their favorite shows into playable worlds, with support from community partners and educational hubs.
  • Digital Advertising Campaign Idea: “Unlock the IP Universe” – An interactive microsite or social media challenge inviting users to vote on which licensed IP they’d like to see featured locally, paired with sponsor highlights and creator showcases.

Source Acknowledgment

This LBS Ad Intel summary is based on information from Digital Music News.