Article Summary

Walmart is making a strategic push into the collectibles space, directly challenging eBay’s dominance. With trading card sales on Walmart Marketplace surging over 200% year-over-year, the retailer is expanding its offerings to include graded singles, sealed boxes, sports memorabilia, coins, comics, and more. Walmart is enhancing its online collector shop with advanced filters and grade badges from PSA, CGS, and NGC, providing transparency and credibility. The company is also streamlining seller onboarding and partnering with Mascot to help sellers manage listings across platforms. Walmart’s presence at major events like the National Sports Collectors Convention and its recurring livestream series with WeTheHobby signal a long-term commitment to the collectibles community. These moves position Walmart as a serious contender in a market projected to reach $422.56 billion by 2030.

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Local Business Types for Broadcasters to Consider Contacting

  • Local Comic Book Shops – These niche retailers can leverage broadcast campaigns to spotlight rare finds and build collector loyalty through storytelling and community engagement.
  • Sports Memorabilia Dealers – With Walmart entering this space, local dealers can use broadcast media to emphasize authenticity, local connections, and exclusive inventory.
  • Pawn Shops Specializing in Collectibles – Often overlooked, these businesses can highlight unique items and expert appraisals, appealing to both seasoned collectors and curious newcomers.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Treasure Hunt Tuesdays” – Feature weekly interviews with local collectible experts, teasing rare items and encouraging listeners to visit featured shops.
  • TV Station Commercial Idea: “Legends in Your Backyard” – Showcase local memorabilia tied to regional sports heroes or pop culture icons, creating emotional resonance and community pride.
  • Digital Advertising Campaign Idea: “Collector’s Vault Challenge” – Invite users to share photos of their rarest collectibles for a chance to be featured in a livestream or win exclusive merchandise, driving engagement and visibility for local sellers.

Source Acknowledgment

This LBS Ad Intel summary is based on information from Chain Store Age.