Consumers Scale Back Spending Across Key Categories

Article Summary

A recent Popmenu survey of 1,000 U.S. consumers reveals widespread cutbacks in personal spending amid economic uncertainty. With 75% of respondents concerned about a potential recession, 67% report reducing expenses across multiple categories. The top areas impacted include restaurants (61%), new clothes/shoes (52%), entertainment (49%), travel (47%), and hobbies (38%). Grocery spending is also affected, with 34% cutting back and many opting for generic brands, fewer snacks, and coupon use. Streaming subscriptions (33%), alcohol (32%), sporting events (27%), personal grooming (27%), and charitable donations (22%) also saw declines. Despite these reductions, consumers still spend an average of $115 weekly on restaurants and $235 on groceries. Quick service restaurants remain the most frequented, with takeout preferred over delivery or dine-in. The findings highlight shifting consumer priorities and the need for businesses to adapt messaging and offerings to meet evolving expectations.

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Local Business Types for Broadcasters to Consider Contacting

Consignment Clothing Stores – As consumers cut back on new apparel, these shops can promote affordable fashion and sustainability through broadcast storytelling.
Local Entertainment Venues with Flexible Pricing – Community theaters, arcades, or bowling alleys can highlight budget-friendly fun and loyalty programs to attract cautious spenders.
Independent Grocery Markets – These businesses can showcase value-driven shopping experiences, emphasizing bulk deals, local produce, and personalized service.

Three Creative Campaign Ideas for Broadcasters to Consider

Radio Station Commercial Idea: “Smart Spending Spotlight” – Weekly segments featuring local businesses offering recession-friendly deals, with listener call-ins sharing savings tips.
TV Station Commercial Idea: “Budget-Friendly Living” – A lifestyle series showcasing how families are enjoying entertainment, fashion, and food without overspending—partnering with local advertisers.
Digital Advertising Campaign Idea: “Save & Share Challenge” – Encourage users to post creative ways they’re saving money locally, tagging featured businesses for a chance to win gift cards or exclusive discounts.