Article Summary

Hilton reports that electric vehicle (EV) chargers have overtaken traditional amenities like pools and free breakfast as the highest-converting feature on Hilton.com. According to Hilton’s global head of sustainability, travelers searching for EV charging are more likely to complete bookings than those filtering for other amenities. Over 1,800 Hilton properties now offer EV charging, and demand is surging—especially in regions like the UK. The company’s partnership with Tesla aims to install up to 20,000 chargers across North America, creating the largest overnight EV charging network in the hotel industry. This shift reflects broader consumer trends: EV drivers tend to be affluent, book longer stays, and prioritize sustainability. Other hotel chains like Marriott, Radisson, and Hyatt are also expanding their EV infrastructure, while Airbnb listings with chargers show higher occupancy and income. The data signals a major pivot in hospitality marketing, with EV accessibility now a key driver of guest loyalty and conversion.

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Local Business Types for Broadcasters to Consider Contacting

  • EV Dealerships and Service Centers – These businesses can align with Hilton’s findings by promoting convenience and sustainability, appealing to affluent, tech-savvy consumers.
  • Green Home Builders and Remodelers – With EV adoption rising, these companies can showcase eco-friendly upgrades like home charging stations and energy-efficient designs.
  • Luxury Auto Detailers – Often serving EV owners, these businesses can highlight premium care services and tap into the lifestyle branding associated with electric vehicles.

Three Creative Campaign Ideas for Broadcasters to Consider

  • Radio Station Commercial Idea: “Charge Into Comfort” – A weekly spotlight on local businesses supporting EV lifestyles, from dealerships to home charging solutions, reinforcing convenience and sustainability.
  • TV Station Commercial Idea: “Powering the Future” – Feature local businesses that mirror Hilton’s strategy—offering premium amenities and eco-conscious services that attract high-value customers.
  • Digital Advertising Campaign Idea: “EV Insider Challenge” – Invite users to share their favorite local EV-friendly spots or amenities, with featured businesses offering exclusive perks or giveaways to participants.

Source Acknowledgment

This LBS Ad Intel summary is based on information from Skift.