LBS Broadcast Selling Expert, Paul Weyland, shares fast-moving strategies to help you close fourth-quarter deals and carry momentum into the new year. You’ll gain proven techniques to attract holiday advertisers—from Christmas to New Year’s and beyond—plus practical insights for driving both urgent and evergreen campaigns. Whether you’re focused on boosting billings or deepening advertiser value, this content delivers immediate, high-impact takeaways you can put to work today. Waiting isn’t an option when results are on the line.