RANCHO PALOS VERDES, CALIF. — Best Buy can tie almost all its transactions back to individual customers, an ability the company considers market leading that’s based on precise measurement and attribution across the complex consumer electronics purchase path.
“We have a 93% revenue identification rate. So what that means is 93% of our transactions we can tie back to a customer and that’s pretty co…
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’ – Beet.TV
