A new report from De Beers Group found that the U.S. market for natural diamonds is increasingly driven by younger consumers, non-bridal purchases, and higher per-item spending, even as overall sales sit below pre-pandemic levels.
The report, issued June 11, is based largely on De Beers’ 2025 Diamond Acquisition Study, which surveyed 18,500 women ages 18 to 74. According to De Beers, “Natural diam…
De Beers: Self-Purchases and Gen Z Boost Diamond Demand
