Digital-native platforms show some of the sharpest skews. Cash App records a 27% positive Impression among employed Gen Z, significantly higher than its 19% among all employed Americans. Chime follows a similar pattern at 17% versus 14%, reinforcing the added appeal of app-first banking experiences.Among more traditional institutions, Wells Fargo (22% vs 19%) and U.S. Bank (14% vs 11%) perform bet…
Gen Z banking trends: Which banks are making a stronger impression
