LUBBOCK, Texas (RFD News) — Denim’s lasting popularity no longer guarantees stronger cotton demand because many consumers already own several durable pairs and replace them less often. Gherzi Americas Managing Partner Bob Antoshak says the industry must now build a profitable business around a product designed to last.Mature markets face slower replacement cycles, expanding resale activity, and sh…
Denim Durability Creates New Challenge for Cotton Demand – RFD
