What if the reason your ads underperform isn’t reach — but the fact that everyone seeing them is watching TV at the same time?
In this App Talks interview, Ramesh Ramalingam, VP of Product at SmartNews (@smartnewsapp), talked to tech journalist David Murphy about building a news app around trusted journalism, why attention quality matters more than scale to advertisers, and how a Japanese product …
Why news app readers pay attention to your ads – Business of Apps
