There is little argument that furniture is a price-sensitive purchase for most consumers. That’s been the case for years, and if anything, the current economic climate has only heightened that sensitivity.It’s also true that for many, particularly younger consumers, e-commerce has become the channel of choice based on convenience and increasingly on price. The result has been a seismic shift over …
opinion furniture-everyday the-subtle-marketing-shift-that-could-save-furniture-stores-bill-mcloughlin – furnituretoday
