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While they aren’t engaging in DIY projects at quite the same frequency as homeowners, renters are an untapped audience for independent retailers. The Home Improvement Research Institute’s (HIRI) Renter’s Home Improvement Activity Study took a closer look at renters’ attitudes and habits when it comes to DIY projects.
According to the study, renters are looking for affordable…
Feels Like Home: How Independent Retailers Can Embrace Renters as an Untapped Audience | Hardware Retailing
