floor | Local Broadcast Sales

Category Selling: Flooring

Category Selling, Home Improvement Sales Ideas

Paul Weyland talks about how to sell flooring.

Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

2026 - Year of Sales Growth, John Tkac Q&A, LBS Webinars - 2026

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

What are some creative message ideas for independent used car dealers? They have multiple brands and price ranges of cars. Do you focus on 2 or 3 specific brands/models? Or say "we have 35 cars on the lot priced at $399 per month" etc.
I mentioned co-op in a meeting with a dealer and he jumped down my throat. They apparently refuse co-op dollars and don't do floor plan, they buy all inventory old-school. This is one of the 3 biggest dealers in the region. Can you comment on what to do when this happens?

Lowe’s Expands Pro Market Reach

Home Improvement

Article Summary Lowe’s has announced its acquisition of Artisan Design Group (ADG) for approximately $1.3 billion, marking a significant step in its effort to compete with...

What LOCAL Dealers Need You to Know Today! – Part 10 – Q&A

John Tkac Q&A, LBS Webinars - 2023

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session: What would you say to the manager of a dealership that is always too busy to see me? Would you...

Insta-Branding and the Commercial Quickie! – Part 7 – Q&A

Blaine and Honey Parker Q&A, Branding

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions! In this session:

I'm currently working on a floor covering business that has a very generic slogan. They are going with adlets and 15-second spots. With the time being quick, what should the primary focus be? I’ve been taking the angle of the business name, what the customer will get or experience, and something to differentiate.
At my station, we shy away from creating ads that are read in first person. What are your thoughts?

The 25 Automotive Terms You Must Know – Part 3

The 25 Automotive Terms You Must Know

John Tkac is back with four more terms that you need to know when you call on auto dealers! Find out how your LOCAL dealer's "floor plan cost" can help you to sell more advertising. This information and much more is contained in this segment!

How To Write A Creative Spot in Minutes – Part 8 – Q&A

LBS Webinars - 2021, Tim Burt Q&A

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
After you written a script and it been approved by client, how long does it take you to produce a good spot?
How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
Do you believe there is a benefit to having the business owner or an employee in the ad?
How can I use the Subway Map Method to help with church attendance?
What if the audience can say no to those questions? Why not use demonstrative statements? "Your car could break down any day. Next thing you know, you're paying more for repairs than your car payment. You actually CAN afford to upgrade your ride."