Select Page
Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

Growing Sales with Auto Dealers as Top Billers – Part 8 – Q&A

, ,

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • What are some creative message ideas for independent used car dealers? They have multiple brands and price ranges of cars. Do you focus on 2 or 3 specific brands/models? Or say "we have 35 cars on the lot priced at $399 per month" etc.
  • I mentioned co-op in a meeting with a dealer and he jumped down my throat. They apparently refuse co-op dollars and don't do floor plan, they buy all inventory old-school. This is one of the 3 biggest dealers in the region. Can you comment on what to do when this happens?

Read More
Insta-Branding and the Commercial Quickie! – Part 7 – Q&A

Insta-Branding and the Commercial Quickie! – Part 7 – Q&A

,

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions!  In this session:

  • I'm currently working on a floor covering business that has a very generic slogan. They are going with adlets and 15-second spots. With the time being quick, what should the primary focus be? I’ve been taking the angle of the business name, what the customer will get or experience, and something to differentiate.
  • At my station, we shy away from creating ads that are read in first person. What are your thoughts?

Read More
You searched all of LBS for 'floor' Please use the options below to refine your results.


Filter by LBS category


Filter by video presenter